Built for tradies who'd
rather be on the tools.
ProForge is the AI phone receptionist built for Australian tradies. Melbourne-based and independent. It answers every call in an Aussie voice, books the job into your calendar, and texts the customer a confirmation, all while you keep working. Never miss another job.
A good tradie can't sit by a phone.
So the phone shouldn't cost them work.
You can't answer with two hands on the job. So the call goes to voicemail, and most people don't leave one. They ring the next tradie on the list and book them instead. That job was yours, and you never even knew it rang.
Every missed call is a lost job. Over a week that adds up to real money walking out the door, quietly, while you're doing good work for the customer in front of you.
ProForge answers so you never lose one. The receptionist picks up while you stay on the tools, gets the details, books the job, and tells the customer it's sorted. You finish what you're doing and the next job is already in the calendar.
Three words. Forged. Direct. Inevitable.
- — 01 / FORGED
Built for the job, not bolted on.
The receptionist is set up around how your trade actually runs: the questions you ask on every call, the jobs you take, the way you book. Not a generic phone tree with your name dropped in.
- — 02 / DIRECT
No consultant-speak.
Plain Aussie language. The receptionist answers like a person, not a robot reading a script. And when we talk to you, we tell you what it does, what it costs, and when it goes live. That's it.
- — 03 / INEVITABLE
A missed call is a lost job.
Customers ring three tradies and book the first one who picks up. If you're up a ladder or under a sink, that's not you. The receptionist makes sure it is, every time, without you stopping work.
Built by people who've watched tradies lose jobs to voicemail.
No app to learn, no new phone, no change to how you work. We point your existing number at the receptionist and it does three things on every call.
- — It answers
Every call, day or night, in an Aussie voice. Busy, after hours, two jobs at once: it picks up while you stay on the tools.
- — It books
It asks what the job is, where, and when, then drops the booking straight into your calendar. No callback queue, no sticky notes.
- — It confirms
The customer gets a text with the time and your details. You get the job written up and waiting, not a missed-call notification.
Independent. Australian-owned. Built for the trades.
ProForge is independently owned and operated out of Melbourne. Our clients are Australian tradies: plumbers, sparkies, builders, HVAC techs, and landscapers, in the big cities and the regional towns most of this stuff ignores.
We're small on purpose. You deal with us directly when you set it up and when you need it changed. No call centre, no ticket queue, no junior reading you a script.