01 / About
Built for tradies who'd rather be on the tools.
ProForge is the AI phone receptionist built for Australian tradies. Melbourne based and independent. It answers the calls you miss in an Aussie voice, books the job into your calendar, and texts the customer a confirmation, all while you keep working.
02 / Why we exist
A good tradie can't sit by a phone. So the phone shouldn't cost them work.
You can't answer with two hands on the job. So the call goes to voicemail, and most people don't leave one. They ring the next tradie on the list and book them instead. That job was yours, and you never even knew it rang.
Every missed call is a lost job. Over a week that adds up to real money walking out the door, quietly, while you're doing good work for the customer in front of you.
ProForge picks up the calls you can't, while you stay on the tools. It gets the details, books the job, and texts the customer to confirm. You finish what you're doing and the next job is already in the calendar.
03 / How we work
Three words. Forged. Direct. Inevitable.
- 01 / Forged
Built for the job, not bolted on.
The receptionist is set up for your trade: it knows the calls you get, answers in your business's name, and books into the hours you take jobs. It talks with your customers instead of reading them a phone menu.
- 02 / Direct
No consultant-speak.
Plain Aussie language. The receptionist answers like a person, not a robot reading a script. And when we talk to you, we tell you what it does, what it costs, and when it goes live. That's it.
- 03 / Inevitable
A missed call is a lost job.
Customers ring three tradies and book the first one who picks up. If you're up a ladder or under a sink, that's not you. With the receptionist on your missed calls it can be, and you don't stop work.
04 / How it works
No app. No new phone. No change to how you work.
You dial three codes on your own phone, the calls you miss go to the receptionist, and it does three things on each one. It needs an Australian mobile plan that can divert calls to another number. Most Telstra and Optus plans can. Vodafone prepaid can't, and some other prepaid plans charge for it. If your customers ring a landline or a VoIP number, talk to us before you start.
- It answers
- The calls you miss, day or night, in an Aussie voice. Busy, after hours, two jobs at once: it picks up while you stay on the tools.
- It books
- It asks what the job is, where, and when, then books it into your diary inside the hours you take jobs. No callback queue, no sticky notes.
- It confirms
- The customer gets a text with the time, the address and your business name. You get the job written up and waiting, not a missed-call notification.
05 / Who we are
Independent. Australian owned. Built for the trades.
ProForge is independently owned and operated out of Melbourne, and it is built for Australian tradies, plumbers, sparkies, builders, HVAC techs and landscapers among them, in the big cities and the regional towns most of this stuff ignores.
We're small on purpose. You deal with us directly when you set it up and when you need it changed. No call centre, no ticket queue, no junior reading you a script.
AI receptionist · Melbourne
ABN 61 683 574 905